Strategic Storytelling: Russian State-Backed Media Coverage of the Ukraine War

By: Samantha Bradshaw, Mona Elswah, Monzima Haque, Dorian Quelle

During the 2022 Russian invasion of Ukraine, Russia was accused of weaponizing its state-backed media outlets to promote a pro-Russian version of the war. Consequently, Russian state-backed media faced a series of new sanctions from Western governments and technology companies. While some studies have sought to identify disinformation about the war, less research has focused on understanding how these stories come together as narratives, particularly in non-English language contexts. Grounded in strategic narrative theory, we analyze Russian state-backed media coverage of the Ukraine war across 12 languages. Using topic modeling and narrative analysis, we find that Russian state-backed media focused primarily on promoting identity narratives, forming an image that Russia is powerful, Ukraine is evil, and the West is hypocritical. Russian strategic narratives both converged and diverged across languages and outlets in ways that met Russia’s desired image and objectives in each region. This paper allows us to better theorize the evolving and transformative role of strategic narrative in Russian state-backed news media during times of conflict.

Published in the International Journal of Public Opinion Research.